What Every Small Business Website Should Have

Most business websites are missing multiple items on this list — which is exactly why they're not generating leads. Go through it and see how your current site stacks up.

Business Name & Logo
Visible at the top of every page — immediately identifiable.
Phone Number (Click-to-Call)
Large, prominent, and tappable on mobile. Don't make people search for it.
What You Do (In Plain Language)
Not industry jargon. One clear sentence: 'We fix cars in Joplin, MO.'
Where You Serve
City, region, or radius. Local search depends on this.
Contact Form or Booking Link
Some people don't want to call. Give them another option.
Services List
Every service you offer, described clearly. Helps Google know what you do.
Photos of Your Work
Real photos build trust. Stock photos do the opposite.
Customer Reviews
Displayed prominently. Social proof is the #1 trust signal.
Hours of Operation
People want to know if you're open. Make it easy to find.
Google Maps Embed
Confirms you're a real, local business — to customers and to Google.
About Section
Who are you? How long have you been in business? Why should someone trust you?
Mobile-Friendly Design
60%+ of visitors are on phones. Non-negotiable.
Fast Load Speed
Under 3 seconds. Every second over that costs you customers.
SSL / HTTPS
Security certificate. Without it, Google warns visitors your site is 'Not Secure.'

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